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Family Dollar is pairing with Procter & Gamble to reduce household expenses
through a sweepstakes and incentive offer.
The "Set a Date for Smart Savings" sweeps rewards 10 grand-prize winners with
$1,000 for utility bills. Shoppers enter via tearpad forms positioned near
checkout on counter cards. The exclusive program also dangles a free 2008
calendar containing "money savings tips" and $37 in coupons to shoppers who
purchase $15 in participating P&G items, including Tide, Gain, Dawn, Febreze,
Charmin, Bounty, Pringles, Zest, Head & Shoulders, Crest, Aussie and Secret.
Window posters and endcap headers also communicate the promotion, which runs
throughout October. Logos of participating P&G brands are featured on the
signage.
In other brand-focused activity, Family Dollar stores are carrying three-sided
"Mealtime Solutions" ceiling mobiles from Kraft Foods that feature brands for
breakfast (Post and Maxwell House), easy meals (Kraft Cheese and Velveeta) and
snacks (Planter's). Also receiving placement are co-branded floorstands for
Cheetos snack packs from Frito-Lay.
Charlotte, NC-based Family Dollar Stores operates 6,430 stores in 44 states. The
company announced sales of $1.6 billion in fourth-quarter 2007 (ended Sept. 1),
a 3.2% increase from the previous year marked by a 1.0% rise in comparable-store
sales. The chain opened 68 stores and closed six during the quarter. Full-year
sales rose 6.9% to $6.8 billion, with a 0.9% increase in comparable-store sales,
but included results from an additional week compared with fiscal 2006. The
company opened 300 stores and closed 43 during the year.
In other news, the chain this month named Scott Zucker vice president of
merchandising operations, which puts him in charge of category management,
pricing, merchandise solutions, vendor management and visual merchandising. He
reports to Robert George, executive vp-chief merchandising officer. Zucker had
been divisional vp-pricing.
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