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Wholesale Dollar Merchandise
The two most important decisions you'll make when you're considering
opening a dollar store are the location
and the inventory you'll stock. Furthermore, it's important to realize that
these two elements are intimately related. Of course you'll want to carry the
widest possible variety of merchandise, but the demographics of your particular
location will suggest certain categories you'll want to emphasize, both in terms
of quantity and effective display.
When considering location, don't make the mistake of assuming that dollar stores
are best confined to lower and middle income areas. A recent survey found that
nearly half of all families with an annual income of $70,000 or more shopped at
dollar stores. A major factor in this is convenience: today's busy consumers
don't want to have to search for parking and negotiate a huge megastore to pick
up just a few items. A clean, open store layout is particularly important in
these areas. You might also want to skew your inventory to include more
top-brand names.
In suburban areas where young families are the norm, you might want to consider
stocking maternity clothes, birthday party paraphernalia, baby clothes and
supplies, and toys and craft items. In urban areas, carrying a basic selection
of groceries will bring customers in, and they often buy something else while
they're there.
At Dollar Store Merchandise, we are glad to help you analyze your needs. We
carry everything you need to stock your shelves and will help you choose the
best items and the widest variety. Browse our catalog online or call for a free
print catalog.
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